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Creative Collection . Electrolux


The Creative Collection is a set of small appliances that fulfil our daily needs in the kitchen with an affordable price. Designed with a coherent design language they offer familiarity through the form and proportion, that has an honest yet emotional feel to it. Gesture can be found within the design, with a slanted top surface and other details that give a direction to the products as well as a suggestion on how they are used. The stainless steel housing is easy to clean, and the interplay of materials enhances the robustness of the products. To keep the controls intuitive and simple, illumination has been integrated to highlight the key functions on each of the products within the range.


Design in collaboration with Electrolux ICD Stockholm, Sweden, 2012.

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