Creating value through design
What do leading brands have in common? They recognize the power of strategic design to communicate their values and forge connections. A product is a brand, materialized. Once you have gained entry into someone's world, the product is what persuades people to let them stick around and multiply. In this scenario, a brand DNA is a top strategic tool, which allow differentiate from its competitors, anticipates desires, and speaks a persuasive form language. During this process, we have 3 stages to burrows deep into a human's heart:
01. Mapping & Understanding
immersion and deep research (inside company, consumer, competitors, trends, others)
conceptual experience
deliverable: M&U report | benchmark | trend mapping | concept & opportunities mapping
02. Setting Strategic Directions
branding
identity and satellites
product language (VBL)
deliverable: brand book | visual identity book | consumer experience analysis | VBL book
03. Design Development and Management
design process
innovation process
management tools
product deliverable: product design | product report . prototypes | 3D surfaces | Specs and Docs
communication deliverable: product images | packaging | IFU manuals | merchandising materials
