Daniel Kroker
Manii Plus Brasil: AI-supported service ecosystem for the plus-size audience
← Work
MANII PLUS BRASIL

MANII MARKETPLACE

AI-NATIVE PLUS-SIZE MARKETPLACE
AI-ADOPTION · INNOVATION STRATEGY · UX/UI
AI body clustering standardizes plus-size fit across brands
AI-native fashion marketplace · Strategy, data & inclusion

AI turning inclusion into a scalable business model.

Manii is a start-up multi-brand marketplace offering a personalized shopping experience for plus-size clothing. An AI-powered app connects consumers and brands, with dedicated fittings for larger bodies built on the standardization of plus-size body shapes.

The goal is to improve the shopping experience, expand the online plus-size market, and standardize and professionalize the retail industry.

At its core is an AI body-clustering system: consumer measurements are grouped into body clusters, and each cluster maps to standardized patterns across brands, so the shopper sees only the sizes that truly fit.

Goal

Create an AI-powered marketplace that connects plus-size consumers and brands through data-driven fit, eliminating friction and returns while expanding market access and standardizing fit by body cluster.

Unique value proposition

Body-cluster AI models that standardize plus-size fit across brands, aligning consumer data, pattern-making and retail operations into one scalable ecosystem.

Achievements
  • TRL 7, market validated
  • USD 1M non-dilutive funding
  • Angel round completed
  • Dedicated designs for larger bodies, ensuring accessibility, trust and quality
  • Service design delivering a better shopping experience for the plus-size audience
Executive orientation
  • Decision ownership on data models
  • Risk-controlled scaling strategy
  • Trade-offs to protect margin
  • System-level platform design
  • Outcome-focused inclusion economics
Challenge

55% of the population is overweight in North America and Latin America. Among plus-size individuals, 71% have difficulty finding clothes and 86% are dissatisfied with how clothes fit. Through service design, Manii delivers an inclusive experience that removes the frustration of current services and represents plus-size people positively.

Awards & recognition

A’ Design Award & Competition
A’ Design Award & Competition
Design for a Better World
Design for a Better World
Prêmio Bornancini de Design
Prêmio Bornancini de Design
Gallery
Manii marketplace on web and mobile

Trade-offs

  1. Prioritized personalization depth over operational simplicity, accepting higher system complexity to deliver real fit accuracy and trust.
  2. Chose body-cluster precision over frictionless onboarding, ensuring long-term satisfaction rather than short-term conversion.
  3. Delayed aggressive market expansion to protect quality assurance, preserving brand credibility and platform reliability.
My role · Ownership
Reported to · Founders and executive leadership · Board member
Next project
QUEM DISSE, BERENICE? →
Download resumeGet in touch
© 2026 Daniel Kroker. All rights reserved.Privacy PolicyDashboard e-mailLinkedIn+1 (323) 218-5142