Daniel Kroker
Lens 01

Industrial
Design

Executive Leadership
Concept · Design · Engineering · Prototyping · Manufacturing
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EB-1 Green Card holder | No sponsorship required
I lead physical product design end to end, from first sketch to tooling and mass production. I build the teams, processes and visual brand language that let design scale across portfolios. I work hands-on with engineering, suppliers and factories on DFM/DFA, CMF and FFF. I bring AI-enabled design workflows into the studio to speed up iteration and decisions.

At a glance

80+
international awards
1,000+
solutions launched
150+
countries
25+
patents & IP
20–25
people led in multidisciplinary teams

Design Voice
Authority

  • 80+ international awards, including the prestigious iF, Red Dot, A’ Design, IDEA, Good Design and New York
  • Recognized by the U.S. Government as “Extraordinary Ability” in Design & Innovation (Green Card EB-1)
  • ARBO Design invited to serve on the iF Design Award and A’ Design Award & Competition juries
  • Learning Facilitator at MIT Executive Programs (Innovation, Technology and AI Leadership)
  • Speaker at dozens of keynotes, international industry forums, and design biennials & exhibitions
  • Invited graduation speaker, MIT Digital Transformation & AI Leadership (2026)
  • ARBO recognized as “World’s Best Home Appliance Studio” (D’AC, 2018)
  • ARBO ranked among the Top 5 award-winning design studios in Latin America (2012–2022)
  • Electrolux Creative Collection VBL concept named Product of the Year · Europe (Plus X Award, Germany)
  • Contributed to Electrolux being named global “Most Innovative Brand” (Plus X Award, Germany)

Vertical
Versatility

Effective at every level of the organization, from the boardroom to the factory floor.
01Founder / CEO
Vision, business strategy, brand, organizational direction and investment decisions.
02Design leadership
Design direction, portfolio strategy, VBL, experience, processes and standards.
03Designers
Sketching, 3D CAD, form development, CMF, FFF, ergonomics, detailing and execution.
04Engineering / R&D
Feasibility, product architecture, DFM/DFA, engineering integration and development.
05Manufacturing
Tooling, materials, tolerances, finish and quality, suppliers and processes.

Industrial Design
Work

Electrolux blender and Turbo Pro hand blender kit View case →
INNOVATION STRATEGY · R&D · INDUSTRIAL DESIGN · VBL
ELECTROLUX
GLOBAL R&D WORKFLOWS & INNOVATION GOVERNANCE
Global innovation system implementation 30+ innovations & IP across categories
33 Robotics Pharmy autonomous hospital logistics robots View case →
AI NAVIGATION · INDUSTRIAL DESIGN · ROBOTICS · R&D
33 ROBOTICS
AUTONOMOUS ROBOTICS FOR HOSPITAL LOGISTICS
Up to 5 FTE of logistics load replaced 24/7 autonomous operation
Midea | DESEA brushed-metal badge View case →
STRATEGY INNOVATION · INDUSTRIAL DESIGN · DFM · R&D · VBL
MIDEA GLOBAL SHIFTING
GLOBAL TRANSFORMATION FROM AN OEM PRODUCER TO A RELEVANT GLOBAL DESIGN BRAND
World’s largest home appliance company Fortune 500 Company (#246)
EXY One exoskeleton worn by a worker on an industrial line View case →
INDUSTRIAL DESIGN · INNOVATION STRATEGY · DFM
EXY ONE
WEARABLE IoT EXOSKELETONS FOR WORKFORCE TRANSFORMATION
47% reduction in muscular effort (up to 16 kg)

Innovation at a glance

1M
Nano units sold in launch year (Electrolux)
60%
noise reduction, Silent Family (Electrolux)
47%
less muscular effort, EXY One exoskeleton
11
new categories at zero capex (Toromac)
400+
designers today in the Midea Design Centers I helped set up

International awards & recognition

iF Design Award Red Dot Design Award A’ Design Award & Competition New York Product Design Awards Plus X Award World Eco-Design Conference, United Nations BID20 Bienal Iberoamericana de Diseño, Madrid Favourite Design Hainan International Designer Competition Design for a Better World BID08 Bienal Iberoamericana de Diseño, Madrid iF Design Award Red Dot Design Award A’ Design Award & Competition A’ Design Award · War on Virus Prêmio Design Museu da Casa Brasileira Brasil Design Award Bienal Brasileira de Design 13ª Bienal Brasileira de Design Gráfico Prêmio Objeto Brasil Prêmio Bornancini de Design Salão Design Prêmio ABRE da Embalagem Brasileira iF Design Award Red Dot Design Award A’ Design Award & Competition New York Product Design Awards Plus X Award World Eco-Design Conference, United Nations BID20 Bienal Iberoamericana de Diseño, Madrid Favourite Design Hainan International Designer Competition Design for a Better World BID08 Bienal Iberoamericana de Diseño, Madrid iF Design Award Red Dot Design Award A’ Design Award & Competition A’ Design Award · War on Virus Prêmio Design Museu da Casa Brasileira Brasil Design Award Bienal Brasileira de Design 13ª Bienal Brasileira de Design Gráfico Prêmio Objeto Brasil Prêmio Bornancini de Design Salão Design Prêmio ABRE da Embalagem Brasileira

Companies & partners I have worked with

ARBO Design
Midea
Electrolux
Starck
Toshiba
Carrier
TCL
Bayer
Braskem
Diageo
Discovery Channel
Animal Planet
ESPN
United Nations
Domus Academy
MIT
ARBO Design
Midea
Electrolux
Starck
Toshiba
Carrier
TCL
Bayer
Braskem
Diageo
Discovery Channel
Animal Planet
ESPN
United Nations
Domus Academy
MIT
Capabilities
  • Design direction & VBL
  • Form, CMF + FFF
  • DFM/DFA & manufacturing
  • Design organization building
  • Consumer research & clinics
  • AI-enabled design (Vizcom, MCP-Rhino, Figma)
Recommendation
Engineering integration
“I witnessed firsthand Daniel’s ability to bridge the gap between design vision and technical execution.”
Marcos Raymundo Loest Former CTO, Exy Innovation
Platforms, tooling & factories
“Our collaboration involved developing new platforms and tooling, making significant investments in factories, and devising strategies to address markets in both the United States and Latin America using a unified platform.”
Walter Mushino Former VP of Sales & Marketing, Midea Group

Education

Domus AcademyMilan, Italy
Master in DesignMaster in Arts · 2007
Massachusetts Institute of TechnologyCambridge, United States
Digital Transformation & AI LeadershipExecutive Program Certification · 2025
Pontifical Catholic UniversityCuritiba, Brazil
Industrial DesignBachelor in Design · 2004
Further StudiesComplementary training
Hermeneutics & Exegesis (Postgraduate) · UNASP · 2024Music (Jazz Theory) · Curitiba Music Conservatory · 2022Aikido (Shodan Black Belt) · Aikikai Foundation Japan · 2013Engineering (Bachelor’s) · PUCPR · 1998
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Contact
Los Angeles
New York
Open to relocationFlexible start dateFull-time · Fractional · Advisory
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