Daniel Kroker . Design & Innovation Consulting

The Creative Collection is a set of small appliances that fulfil our daily needs. With a coherent design language, they offer familiarity through the form and proportion, that has an honest yet emotional feel to it. Gesture can be found within the design, with a slanted top surface and other details that give a direction to the products as well as a suggestion on how they are used. The stainless steel housing is easy to clean, and the interplay of materials enhances the robustness of the product

The Neptune is a water purifier with glass sensors, which recognizes and reads the user needs, filling automatically the glass or jar with no need of trigger buttons. Due to technology, allows the single hand use, bringing great breakthrough in terms of usability, convenience and innovation.
This innovation came from the user-centered design process.

The Neo F Vacuum Cleaner design means the vacuum cleaner is very powerful product, compact, silent and easy to glide and boasts an extra-long 12 metre cleaning reach so there is less changing power points when cleaning large areas. Adding to its intuitive design, Neo F is a very light and quiet vacuum cleaner. For extra convenience, choose between two compact parking positions and use the clip-on hose to reduce storage space and adapt to your home.

Powerful suction and outstanding filtration i

The Eolo Sensia is a clever hybrid that combines temperature control and air quality purification with lighting and vase to room decor. Unifies four benefits in one product. Integrates the home interior with both elegance and style. The strong environmental concern allows the conscient water control, taking it from the air humidity and using on plants or environment humidification control. It also uses safe fluids and eco friendly materials. The benefits of green light with LED

The Phoebus is a premium Dry Iron offers ironing excellence with its superior diffusion in a stylish, compact and lightweight design. Based on user-centered design process, the innovation came from the user insights, witch makes the Phoebus iron an intuitive product, improving the superior perceived quality, valuing the product aesthetics. With a strong ‘green’ focus and cost reduction in this model, Electrolux have utilized 99% recycled paper in the packaging, 15% recycled plastics, and a 30% s

Samanaú Cachaça stormed into the international spirits market, claiming awards at the two most prestigious competitions in the US: NYISC and BTI. Clear with a nickel cast. Aromas of toasted meringue, brown sugar, straw, and raisin soda bread with a supple, dryish medium body and a peppery, herb, cinnamon bark, mace, and mineral accented finish. Stylish, with pleasant layers of flavor. rating 89 points.

Objeto Brazil Award

4 awarded products at the International Design Award Objeto:Brasil 2016, Winners exhibitions at the MOM in Curitiba and IED in Sao Paulo. + more

apr 2016

nov 2015

Neptune was awarded with the 29° MCB, one of the most prestigious design awards in Latin America. Recognized as one of the best in kitchen... + more

29° Museu da Casa Brasileira . MCB

jan 2016

Salão Design 2016

Daniel Kröker was finalist with 3 products and exhibit its designs at Salão Design 2016. With more than 25 years, SD shows the bests designs in Brazil... + more