YABA PREMIUM SPIRITS
The clever use of space, turning packaging design into a profit engine.
An iF Design Award winner built for export. YABA’s triangular bottle strengthens the presence of premium products in the spirits market while optimizing logistics and storage, promoting profit and sustainability.
The shape and natural material also improve grip and ergonomics when serving, and the design strategy eased the introduction of a new brand and product into the market.
Plan a master strategy to export premium products better, faster and in greater volume: a premium spirits brand engineered for global exports, optimizing logistics, sustainability and brand differentiation through system-level design.
A radical bottle redesign delivering an 86% logistics gain, combining brand positioning, IP generation and export-ready scalability in a single system.
- Clever use of space: 1,344 bottles per pallet vs. 720 for a traditional 700 ml bottle (+86%)
- 3 granted IP patents
- 10+ international awards
- Break-even in 4 months
- Reduced carbon footprint thanks to space efficiency
- Capital efficiency focus
- Export-first system design
- Risk-adjusted innovation
- IP as value lever
- Profitability by architecture
Awards & recognition
Trade-offs
- Prioritized logistics efficiency over conventional bottle aesthetics, redefining form to unlock an 86% gain in container utilization and export profitability.
- Chose manufacturing feasibility over radical formal complexity, ensuring industrial scalability without compromising IP value and brand differentiation.
- Optimized global export performance over local market customization, enabling a repeatable, sustainable model across geographies.