Daniel Kroker
Lens 03

Digital
Transformation

& AI Adoption
Tools · Processes · Physical-digital products
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EB-1 Green Card holder | No sponsorship required
I bring AI into design and R&D teams as working tools, not pilots that stall. I automate research, strategy and documentation with agentic workflows and executive decision support. I design physical-digital products: IoT, robotics and embedded AI that sense, learn and act. I lead adoption as change management, so teams actually use what gets deployed.

At a glance

80+
international awards
1,000+
solutions launched
150+
countries
25+
patents & IP
20–25
people led in multidisciplinary teams

Design Voice
Authority

  • 80+ international awards, including the prestigious iF, Red Dot, A’ Design, IDEA, Good Design and New York
  • Recognized by the U.S. Government as “Extraordinary Ability” in Design & Innovation (Green Card EB-1)
  • ARBO Design invited to serve on the iF Design Award and A’ Design Award & Competition juries
  • Learning Facilitator at MIT Executive Programs (Innovation, Technology and AI Leadership)
  • Speaker at dozens of keynotes, international industry forums, and design biennials & exhibitions
  • Invited graduation speaker, MIT Digital Transformation & AI Leadership (2026)
  • ARBO recognized as “World’s Best Home Appliance Studio” (D’AC, 2018)
  • ARBO ranked among the Top 5 award-winning design studios in Latin America (2012–2022)
  • Electrolux Creative Collection VBL concept named Product of the Year · Europe (Plus X Award, Germany)
  • Contributed to Electrolux being named global “Most Innovative Brand” (Plus X Award, Germany)

Three levels
of adoption

From the designer’s desk to the product in the customer’s hands.
N1Design & R&D productivity
Vizcom, agent co-creation, MCP-connected Rhino 3D and Figma workflows, APIs.
N2Process automation
Agentic workflows across research, strategy and product development; executive decision support.
N3Physical-digital products
IoT, robotics and embedded AI: products that sense, learn and act.
AI Adoption
SensAIAI engine for innovation & governance
A multi-agent platform I founded to reduce uncertainty before investment. It runs research synthesis, foresight and opportunity assessment, scores and prioritizes ideas, and supports stage-gate decisions with a traceable rationale. Predicta is its native AI server. 50+ opportunities pre-validated before investment.
Agent Co-CreationEmerging Technologies Adoption
1Design Augmentation: MCP & APIs for Rhino, Vizcom, Figma and other design workflows
2Process automation: research synthesis, trend and competitor scans, concept visualization, briefs, documentation & reporting
3Embedded AI in the product: consumer goods, robotics, IoT and systems
Digital TransformationFrom leadership to operating model
1Strategic Reinvention: changes how leaders think
2Workflow Redesign: changes how people work
3AI-First Operating Model: changes how AI scales

Digital Transformation
Work

SensAI on Chiron Innovation: social feed and Hephaestus project page View case →
AI-NATIVE INNOVATION ENGINE · R&D
SensAI
GenAI FOR STRATEGY INNOVATION
Synthetic users pre-validating 50+ solutions
Augmentage app on smartphones, MIT Impact Project View case →
INNOVATION STRATEGY · AI · SERVICE DESIGN
AugmentAge
AI-DRIVEN LONGEVITY ECOSYSTEM
Multi-layer longevity ecosystem AI-enabled life-stage modeling
Design System cover View case →
DESIGN SYSTEMS · UX/UI · DIGITAL TRANSFORMATION
DESIGN SYSTEM
FOUNDATIONS · COMPONENTS · PATTERNS · GOVERNANCE
5 principles · 3-tier tokens · 14 components 100% of text pairs pass WCAG 2.2 AA
Manii Plus Brasil: AI-supported service ecosystem for the plus-size audience View case →
AI-ADOPTION · INNOVATION STRATEGY · UX/UI
MANII MARKETPLACE
AI-NATIVE PLUS-SIZE MARKETPLACE
AI body clustering standardizes plus-size fit across brands
DocSolution app on two smartphones View case →
INNOVATION STRATEGY · DIGITAL TRANSFORMATION · UX/UI
DocSolution
HEALTHCARE PROFESSIONAL ECOSYSTEM
20,000+ physicians supported Multiple parallel startup spin-offs system

Innovation at a glance

50+
opportunities pre-validated before investment (SensAI)
112
synthetic user profiles across 16 clusters (SensAI)
47%
less physical effort and injury risk (EXY)
5 FTE
of hospital logistics absorbed, 24/7 (33 Robotics)
20K
physicians in the DocHUB ecosystem

International awards & recognition

iF Design Award Red Dot Design Award A’ Design Award & Competition New York Product Design Awards Plus X Award World Eco-Design Conference, United Nations BID20 Bienal Iberoamericana de Diseño, Madrid Favourite Design Hainan International Designer Competition Design for a Better World BID08 Bienal Iberoamericana de Diseño, Madrid iF Design Award Red Dot Design Award A’ Design Award & Competition A’ Design Award · War on Virus Prêmio Design Museu da Casa Brasileira Brasil Design Award Bienal Brasileira de Design 13ª Bienal Brasileira de Design Gráfico Prêmio Objeto Brasil Prêmio Bornancini de Design Salão Design Prêmio ABRE da Embalagem Brasileira iF Design Award Red Dot Design Award A’ Design Award & Competition New York Product Design Awards Plus X Award World Eco-Design Conference, United Nations BID20 Bienal Iberoamericana de Diseño, Madrid Favourite Design Hainan International Designer Competition Design for a Better World BID08 Bienal Iberoamericana de Diseño, Madrid iF Design Award Red Dot Design Award A’ Design Award & Competition A’ Design Award · War on Virus Prêmio Design Museu da Casa Brasileira Brasil Design Award Bienal Brasileira de Design 13ª Bienal Brasileira de Design Gráfico Prêmio Objeto Brasil Prêmio Bornancini de Design Salão Design Prêmio ABRE da Embalagem Brasileira

Companies & partners I have worked with

ARBO Design
Midea
Electrolux
Starck
Toshiba
Carrier
TCL
Bayer
Braskem
Diageo
Discovery Channel
Animal Planet
ESPN
United Nations
Domus Academy
MIT
ARBO Design
Midea
Electrolux
Starck
Toshiba
Carrier
TCL
Bayer
Braskem
Diageo
Discovery Channel
Animal Planet
ESPN
United Nations
Domus Academy
MIT
Capabilities
  • AI adoption strategy
  • Agentic workflows & MCP
  • IoT, robotics & embedded AI
  • Change management
  • Innovation ecosystems
  • Executive decision support
Recommendation
Building high-performance cultures
“What sets Daniel apart is his strategic foresight and his ability to build high-performance innovation cultures.”
Vanessa Alcântara de Oliveira Conte Operations Executive Director, DocHUB Health Ecosystem
Innovation to IP
“We have not only fostered innovation but have also successfully developed solutions that led to patents and significant improvements in the projects we’ve undertaken.”
Eline Casasola CEO, Atitude Inovação

Education

Domus AcademyMilan, Italy
Master in DesignMaster in Arts · 2007
Massachusetts Institute of TechnologyCambridge, United States
Digital Transformation & AI LeadershipExecutive Program Certification · 2025
Pontifical Catholic UniversityCuritiba, Brazil
Industrial DesignBachelor in Design · 2004
Further StudiesComplementary training
Hermeneutics & Exegesis (Postgraduate) · UNASP · 2024Music (Jazz Theory) · Curitiba Music Conservatory · 2022Aikido (Shodan Black Belt) · Aikikai Foundation Japan · 2013Engineering (Bachelor’s) · PUCPR · 1998
Leading AI adoption in a product company?
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Contact
Los Angeles
New York
Open to relocationFlexible start dateFull-time · Fractional · Advisory
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