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ELECTROLUX
NANO
FLOOR CARE · VBL & PACKAGING
INDUSTRIAL DESIGN · DFM · R&D · VBL
End-to-end process, from concept to mass production
1M units in launch year
Floor Care · Canister vacuum · Product family & packaging
Thorough suction, first-class handling, 65 dB(A).
Nano is a canister vacuum cleaner that delivers thorough suction and top-level cleaning performance, with first-class ease of use and practical handling at only 65 dB(A). It was led from concept to production and sold 1 million units in its launch year.
It is the result of combining the global and local Electrolux VBL, becoming a symbol of the “Only One Electrolux” program, and extends into a coherent vacuum family and packaging system.
Floor Care credentials
- Nano: led from concept to production, 1M units in launch year (2010)
- Defined and implemented a global Visual Brand Language for Electrolux Floor Care
- Ultra Silent: 60% noise reduction through the HBTN system and motor encapsulation
- Green Family range: 30% plastic reduction across Floor Care
- USD 2–3 per-unit (FOB) cost reduction across multiple Floor Care categories
Platform & technology
- Categories: canister, upright, stick, cordless, 2-in-1, handheld, robots, wet & dry, professional
- Dust compartment: bagless, bagged, auto-sealing bags, cyclonic, HEPA filtration
- Motor: universal, brushless (BLDC), encapsulated low-noise; anti-tangle motor protection
- Noiseless system: hose, bent end, tube and nozzle (HBTN) plus encapsulated motor
- Brush Roll Clean: a pedal-operated blade on the nozzle cuts through tangled hair and fibers
- ErgoRapido: led the original platform CMF, next-generation redesign and new model extensions
Platform scale: 22M units sold per year across the Electrolux Floor Care global range; ErgoRapido, 10M units since launch. These figures describe the range, not results attributed to a single project.
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