MIDEA GROUP

SENSIA

AIR QUALITY CONTROLLER

R&D INNOVATION · INDUSTRIAL DESIGN

Hybrid AC + air purifier Water reuse from humidity

Strategy · Innovation · Industrial design

Hybrid appliance merging air quality, design and sustainability.

The Midea Air Quality Controller is a hybrid air conditioner that combines temperature control and air purification with lighting and vase-to-room decor, integrating the appliance into the home interior.

Water is taken from air humidity and reused for plants or room humidification, and the product uses safe fluids and eco-friendly materials.

Goal

Develop a hybrid air-conditioning system combining climate control, air purification and interior design, aligned with sustainability and smart home trends.

Unique value proposition

Integrated air quality, humidity reuse and eco-materials in a single product-service system, expanding the category beyond traditional HVAC.

Achievements

Hybrid AC + air purifier
Water reuse from humidity
Sustainable material adoption
Smart home positioning
Premium value perception

Executive orientation

Category redefinition
Product-service system logic
Sustainability-led innovation
Cross-functional execution
Market-fit validation

Awards & recognition

Gallery

Trade-offs

Chose long-term VBL platform investment over short-term regional ROI pressure, accepting slower payback for consistency, scalability and brand equity.
Centralized design language governance over full regional autonomy, reducing local freedom to prevent fragmentation.
Balanced cost competitiveness against premium perception, absorbing initial complexity to elevate brand positioning.

My role · Advisor

Reported to · CEO & President, Midea International Business · VP of Sales & Marketing · CMO

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