WOHA
AI as decision infrastructure for physical products.
WOHA is a marketplace for a complete line of pet-centric consumer goods, from furniture and accessories to apparel, blending sustainability, design and innovation.
The project was 100% generated by an AI system: ML analysis of consumer studies to find unmet needs, brand pillars and customer profiles generated with GenAI, concepts explored with synthetic users, and design augmentation through MCP connections to the design tools.
Design and launch an AI-enabled platform to create premium, sustainable pet furniture, combining industrial design, digital manufacturing and data-driven personalization.
An AI-powered system connecting design, manufacturing and supply chain decisions, reducing waste while enabling premium customization at scale.
- AI-driven product architecture
- Digital-to-physical pipeline
- Premium positioning validated
- Sustainable materials strategy
- Modular SKU expansion model
- System-level product governance
- Decision infrastructure design
- Risk-controlled innovation
- Cross-domain orchestration
- Outcome-driven execution
Trade-offs
- Prioritized user comprehension over maximum AI-driven form freedom, keeping products intuitive, trusted and emotionally accessible.
- Balanced premium positioning with controlled market penetration speed, protecting brand equity instead of forcing early volume.
- Chose a systemized design language over rapid SKU expansion, maintaining coherence and operational discipline as the portfolio scales.