Daniel Kroker
Pharmy robot moving through a hospital corridor
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33 ROBOTICS

PHARMY

AUTONOMOUS HOSPITAL LOGISTICS
AI-ADOPTION · DIGITAL TRANSFORMATION · INDUSTRIAL DESIGN · DFM · R&D · ROBOTICS
Up to 5 FTE of logistics load replaced 24/7 autonomous hospital operations
Robotics · AI navigation · Healthcare operations

Freeing clinicians from logistics to focus on care.

33 Robotics is a healthtech start-up that developed Pharmy, an autonomous navigation robot for hospital logistics, ensuring the safe and efficient transport of medications and waste disposal. Automating distribution frees healthcare professionals to focus on what matters most: patient care.

The electric robotic platform navigates independently using laser, computer vision, artificial intelligence and IoT, and the units can move in coordination, working as a network.

Goal

Implement an autonomous robotics system to handle hospital logistics, medication transport and waste flows, reducing operational friction and reallocating clinical time back to patient care.

Unique value proposition

Autonomous, AI-driven logistics integrated into hospital governance, combining robotics, computer vision, IoT and secure workflows to remove human error from critical logistics operations.

Achievements
  • Reduced labor costs
  • Increased hospital efficiency, replacing up to 5 FTE of logistics load
  • Reduced medication handling risk
  • 24/7 autonomous hospital operations
  • Enabled new processes through the system infrastructure
  • Scalable Industry 4.0 platform
Executive orientation
  • Operational risk reduction
  • Labor cost efficiency
  • Automation with accountability
  • Systems-first hospital operations
  • Care time reallocation
Current scenario

Medication distribution in hospitals is handled by technical staff, taking around 25% of their time and leading to improper task allocation, distractions, losses, protocol delays, low efficiency and incorrect administration of medications. Ensuring total safety, removing people from this process and modernizing healthcare management were the core objectives of the project.

Awards & recognition

A’ Design Award & Competition
A’ Design Award & Competition
Brasil Design Award
Brasil Design Award
Prêmio Bornancini de Design
Prêmio Bornancini de Design
A’ Design Award · War on Virus
A’ Design Award · War on Virus
Gallery
33 Robotics Pharmy autonomous hospital logistics robotsPharmy robots, Thermy triage station and hospital appsPharmy robot with Hospital Pequeno Príncipe branding and medication tray detail

Trade-offs

  1. Balanced robot autonomy with human role repositioning, automating logistics without displacing clinical decision-making or care responsibilities.
  2. Prioritized deep hospital system integration over rapid deployment, accepting longer onboarding cycles to ensure safety, protocol compliance and interoperability.
  3. Optimized CapEx efficiency over operational redundancy, choosing fewer, highly reliable units instead of parallel backup fleets.
My role · Advisor
Reported to · Founders and executive leadership · CEO
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